A character turnaround made in Studio
A storyboard frame: the fairy arrives
The same room, lit for the shot
MagicLens Studio · Designed for Imagination

For everything you create.

You bring the idea. The studio brings the craft.

On the railNothing becomes a film without your say-so.

Open Studio Request Access See what people make

Early access · Tell us what you want to create.

MagicLens StudioDesigned for Imagination

 Creative without friction 

Behind every tool is a deterministic workflow that leverages best practices in model selection, prompting, and rendering to produce professional results every time.

  1. A character turnaround made in Studio
    Image

    Create a character

    And reference sheet from a prompt, reference, or a story you wrote.

    Open Characters Request Access
  2. Video

    Animate it

    Use the reference sheet to put your character into a video.

    Open Video Request Access
  3. The character composed into a scene: the fairy at the bedside
    WritingStoryboard

    Put them in a scene

    Write a script and generate a storyboard to tell their story.

    Open Script Bench Request Access
  4. Audio

    Give them a voice

    Music, voice-over, and voices for your characters and films.

    Open Sound Request Access
Open Studio Request Access

Early access · Tell us what you want to create.

Story System

One studio for the whole story... Start anywhere.

Story System is a complete, end-to-end production studio. Start with whatever you have: an idea, a script, an image, a character, a location, and bring it to life.  Create scripts, characters, objects, and scenes, drop them into storyboards, render cinematic videos, and add voice and sound.  Everything you make is saved as a Story Asset you can reuse in the next scene, or the next project or format.  

Try Studio Request Access
Start with a character

Design original characters.

Describe who they are, or start from a sketch or a photo. Story System designs your character and generates a full character sheet: turnarounds, expressions and a consistent look you can reuse everywhere.

Full-body characterFull body
Face & expressions
Expression Expression Expression
Wardrobe & objects
Wardrobe Tooth pouch Magic wand
Angles
Front anglefront Three-quarter angle¾ Side angleside
Design a character → Request Access
Then build the story

Storyboards, comics & video.

Drop your character into a storyboard, lay out comic panels, or render a cinematic short. Build the world once, then tell as many stories in it as you like, in any format.

Cinematic video
StoryboardScene 1 · 4 panels
1
Storyboard frame 1
INT. BEDROOM - MORNING · Mom hands over the phone
2
Storyboard frame 2
INT. BEDROOM - NIGHT · Fairy enters through the window
3
Storyboard frame 3
INT. BEDROOM - NIGHT · Fairy waves her wand
4
Storyboard frame 4
INT. BEDROOM - MORNING · Child reacts to the video
Build a storyboard → Request Access

How a story becomes a film.

A reference is identity, never style. Motion is created only from a frame you have approved. Continuity is held by structure rather than luck.

    1. Mom hands over the phone
    2. Fairy enters through the window
    3. Fairy waves her wand
    4. Child reacts to the video
    STOP 1Storyone written form

    Any source becomes one story of record.

  2. The fairy's character reference
    Character
    The tooth pouch, an object reference
    Object
    The child's bedroom at night, the location reference
    Location
    STOP 2Scenethe trinity

    A reference is identity, never style.

  3. Shot frame: Mom hands over the phoneSizeAngleLensMoveINT. BEDROOM - MORNING · Mom hands over the phone
    STOP 3Shota technical construct

    Four siblings, moving independently.

  4. The wide of the room, approved first
    Master Key
    Derived shot: the fairy arrives
    Derived
    Derived shot: the fairy waves her wand
    Derived
    STOP 4Continuitywhere AI film breaks

    Ancestry, not dependency.

  5. Approved
    STOP 5Motionbringing it to life

    Created only from a frame you have approved.

  6. Shot 1Shot 2Shot 3Shot 4
    ClipVoiceMusic
    STOP 6Cutwhere it becomes a film

    Nothing re-derived, nothing guessed.

  7. From the MagicLens blog · Studio craft Scenes carry the story. Shots carry the scenes.

    Read the visual guide to the filmmaking workflow behind Story System—from one written story and the character-location-object trinity to storyboarded shots, continuity, production and the final cut.

    Read the visual guide →
    • Write

      Write carries scenes, action, dialogue and cast into one story of record.

    • Create

      Create Character, Create Object, Create Location. One tool for each member of the scene.

    • Reference sheets

      A Character Reference Sheet renders your character from multiple angles, in expressions and turnarounds.

    • Storyboard

      No motion is ever created from a frame you haven't approved.

Brand SystemBrand System

Your brand becomes a system.

Logo, colour, type and rules, producing on-brand creative on demand.

  1. The logo maker
    Logo maker

    Draw the mark, or bring one you already have.

    Open Logo maker Request Access
  2. The mark, animated

    Running here, on this page. Not a picture of it.

    Open Animation Request Access
    • Periwinkle#7E88D0
    • Periwinkle deep#6A70B6
    • Lavender#C4B8D4
    • Gold#D9B455
    • Night#2C3646
    • Ivory#F5F0E3
    Colour

    Named, not guessed. Every surface draws from the same six.

    Open Colour Request Access
  4. Philosopher Display · headlines and marks Nunito Body · everything you read
    Type

    Two faces, and the rules for which does what.

    Open Type Request Access
  5. Iconography

    One set, one geometry, as many marks as the brand needs.

    Open Icons Request Access
  6. Pattern

    The mark's own geometry, tiled, at any scale.

    Open Patterns Request Access

Then it is stored as assets.

Everything you choose files itself as a named, findable asset. Brand assets ride into every output automatically.

Open My Assets
  • Master markmaster-lens.png
  • Namelockmaster-namelock.png
  • Story System lockstorystudio-namelock.png
  • Brand System lockbrandstudio-namelock.png
  • Logo makerlogomaker.png
  • Camera Look setcinematography-v6.png

Your brand applied to make new assets and creative.

  • The Easter Bunny composed through the MagicLens ringSignature mark
    A signature mark

    The Experience composed through the ring, one object.

  • A dog in a MagicLens super suit, the mark woven into the costumeIn the creative
    Brand inside the work

    The mark woven into the costume, not laid over the photograph.

  • The Tooth Fairy composed through the MagicLens ringExperience mark
    Every Experience, on brand

    The same construction, a different story each time.

  • Motion
    And it moves

    The animated mark, rendered into the film.

Momentos StudioInteractive · Tooth Fairy

Customize a Momento.

Choose a fairy, upload your own, or describe one in your words, then watch her appear in your child's room.

1 Choose your fairy
2 Or make your own

Pick a ready-made fairy, upload your own, or describe one, then see her appear in the room.

SimulatorMake this Momento 30 free credits
Your child's room at nightThe Tooth Fairy in the roomClassic Fairy · in your room

A preview of how your fairy appears. Upload a room photo when you make it for real.

Momentos Studio

Transform your photos into cinematic experiences for friends and family. Customize a Signature Momento, changing its scene, characters and elements, or make your own from a blank canvas.

One photo in. A Momento that is yours out.

Browse every Momento → Customize one for free
  • The Tooth Fairy Momento: the fairy in a child's bedroomTooth FairyHer room, her night.
  • Dad's Make Over: a birthday photo with a mustache that is not hisDad's Make OverHis kitchen, his birthday.

Every part of a Momento is an element you can change, and the same tools let you create from a blank canvas in Story System and Brand System.

Studio early access

Try MagicLens Studio.

Studio is opening to a selected group. Request access and tell us what you want to create.

Open Studio Request Access